Its Thursday the 22nd and the European and County Council Elections are tomorrow and I have not seen one paid ad for a candidate on Google or Facebook. The telegraph poles of the country are covered in posters, Vote No. 1 for him and her but nothing on-line. Yes I have seen organic posting on […]
No politicians using Paid ads on Google or Facebook Read More »
Images are very important part of how you use Facebook. It can be hard to keep up with the different options on offer and the image dimensions that go with those options. See below for a cheat sheet of the optimal image dimensions you should use. Please like, share , Google + or even pin
Facebook Image Dimension Cheat Sheet Read More »
In my email box this morning was an email from our friend and yours Google stuffed to over flowing with €75 vouchers that can be applied to existing Pay Per Click Adwords account. This is a surprise as Google vouchers are normally only for new accounts. To quality you need to just turn on conversion
Google is willing to pay you €75 to do it right Read More »
Facebook allow you to create what it calls Custom Audiences to help you better target your ads. Here we are going to focus on using email to create a custom audience but you should check out the Custom Audience page on my web site for a list and explanation of the many other options available
Milk your Email List for all it’s worth using Facebook Read More »
Been at a good few Google events recently. They are mad keen to push their Adwords system and why not, as a Pay Per Click Consultant I know the rewards it can bring to business. Google has supplied us with some interesting facts about our on-line spend In 2013 we spent 4.6 Billion on-line and
4.6 Billion Euro , now that’s a big number Read More »
Last Monday I was invited to Dublin to attend Google’s first Partners Program get together. I was hoping to get some insights into how are going to roll out certain products this year. I was particularly interested in PLA ads for the Republic of Ireland Mobile marketing insights In relation to Product Listing Ads
Attended Google Partners Event in Dublin Read More »
The numbers are huge, staggering. Why is Facebook paying 16 Billion for a messaging app. Before I go on I must admit I did not even have it installed on my mobile, wrong side of 40 I suppose :-(. Anyway I now do. I assumed Facebook would want to run ads on it. I do
Wondering Why Facebook has paid billions for whatsapp Read More »
Monaghan County Enterprise Board are hosting an E-Commerce Conference on 26th February in the Four Seasons Hotel Monaghan. This is the second time MCEB has put on this conference. I attended last years one and I was more than happy with the quality of the speakers. It was a mix of technical speakers talking about
Making Every Business an On-line Business Read More »
Many of my clients sell nothing on-line, the function of their web site is to get people to call them. I am a great believer in tracking and measuring ROI on marketing spend. For E-commerce sites this is a breeze, the event takes place on the site and we cam track back to the AD
Closing the Conversion Loop Read More »
If you are using Google Adwords in any serious way you need to be tracking conversions to know if your campaigns are successful. It would be crazy to spend money on advertising and not try and track activity to see if it was producing new sales , leads or customers. People take their time about
Better Conversion Tracking in Google Adwords. Read More »
Running a business today is like trying to juggle knives. Sharp ones at that. On top of actually running your business you have people telling you that you need to be using Google Pay Per Click Marketing , Facebook, Linkedin , Twitter & now Pinterest. What the hell is Pinterest ! My business is actually
Fix the bleeding neck and following the money Read More »
Webworks today released a new report called “Dare to Succeed” . It contains actionable strategies on what to do with the traffic that comes to your site. It will help you Turn site visitors into leads Turn leads into customers & repeat customers Define a USP for your site that will set you apart from
Dare to Succeed Marketing Report Read More »
We help lots of merchants sell on-line. One big problem is the fees charged by the banks for processing credit card transactions. Well not today but in the next few years the EU is going to sort this out and stop the banks milking consumers much the same way Telecom companies did with roaming charges.
Crazy Credit Card Fees, EU Calvary is on the way Read More »
I was reading my daughter’s favourite book to her yesterday when she came out with this prize piece of advice we could all do with. So I thought I would share it with you all. And here it is: This is an extract from a book called “What the ladybird heard” “Open the gate at
Keep your landing page simple with PPC marketing in mind. Read More »
I won’t pretend to know everything about Google and they way it might look at you, but I do know some of my clients aren’t listening to me. Sick I am of saying that one paragraphy just won’t cut the mustard anymore. And thats just for starters, now don’t be hiding behind your monitors I
Good Content and Google Penguin 2.0! Read More »
I decided to look into Edgerank as I have noticed I am not getting a very high reach percentage of fans. I discovered Facebook made it sound really cool by saying their algorithm referred to as EdgeRank is the sum of Edges. Wow I am sure Bono is jealous. Not only that but each edge
Optimise my FanPage for Edgerank on Facebook Read More »
Every good website design should have a call to action, its the next physical step you want your visitor to do. What that “next step” is depends on your marketing objective. Ideally you want to trap an email that you can push out information in a controlled environment. Marketers call this a “conversion optimisation”, meaning
Effective Website “Call to Action” Techniques Read More »
I was just explaining the other day about on page seo to a client and realised that I panned off alot of information to the fact that google changes their algorithm that often and is so complicated that its hard to keep up with it all so I decided to create a diagram that explains
Why content is king in your online marketing strategy Read More »
You have 100’s or if you are lucky 1000’s of fans on your fan page, right all is great, but what does this all mean. Did you know that less than 1% of your fans will like, comment or share something that you’ve posted on your fan page. “Likes” and “fans” will not increase your
What to do with customers on Facebook Read More »
SEO work you should be doing but don’t Recently a client asked me why they couldn’t be found for a certain keyword, upon visiting their site I found the page they where talking about had only one sentence in it and no keywords, descriptions, page titles or even a page header. I have been designing
On-page SEO elements Read More »
