Co Monaghan, Ireland
+00353 47 56876
jmcgarry@webworks.ie

Blog

4.6 Billion Euro , now that’s a big number

Been at a good few Google events recently. They are mad keen to push their Adwords system and why not, as a Pay Per Click Consultant I know the rewards it can bring to business. Google has supplied us with some interesting facts about our on-line spend In 2013 we spent 4.6 Billion on-line and…
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Attended Google Partners Event in Dublin

  Last Monday I was invited to Dublin to attend Google’s first Partners Program get together.  I was hoping to get some insights into how are going to roll out certain products this year. I was particularly interested in PLA ads for the Republic of Ireland Mobile marketing insights In relation to Product Listing Ads…
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Wondering Why Facebook has paid billions for whatsapp

The  numbers are huge, staggering. Why is Facebook paying 16 Billion for a messaging app. Before I go on I must admit I did not even have it installed on my mobile, wrong side of 40 I suppose :-(. Anyway I now do. I assumed Facebook would want to run ads on it. I do…
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Making Every Business an On-line Business

Monaghan County Enterprise Board are  hosting an E-Commerce Conference on 26th February in the Four Seasons Hotel Monaghan. This is the second time MCEB has put on this conference. I attended last years one and I was more than happy with the quality of the speakers. It was a mix of technical speakers talking about…
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4 Star Self Catering Apartment in Cavan

Webworks are delighted to launch a web site to promote a top of the range 4 star self catering apartment located in Cavan Town. This property sells itself as the beautiful images on the site show. Its location on the door step of the Farnham Estate Golf Club is a major bonus for a group…
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Closing the Conversion Loop

Many of my clients sell nothing on-line, the function of their web site is to get people to call them. I am a great believer in tracking and measuring ROI on marketing spend. For E-commerce sites this is a breeze, the event takes place on the site and we cam track back to the AD…
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Better Conversion Tracking in Google Adwords.

If you are using Google Adwords in any serious way you need to be tracking conversions to know if your campaigns are successful. It would be crazy to spend money on advertising and not try and track activity to see if it was producing new sales , leads or customers. People take their time about…
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Fix the bleeding neck and following the money

Running a business today is like trying to juggle knives. Sharp ones at that. On top of actually running your business you have people telling you that you need to be using Google Pay Per Click Marketing , Facebook, Linkedin , Twitter & now Pinterest. What the hell is Pinterest ! My business is actually…
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Dare to Succeed Marketing Report

Webworks today released a new report called “Dare to Succeed” . It contains actionable strategies on what to do with the traffic that comes to your site. It will help you Turn site visitors into leads Turn leads into customers & repeat customers Define a USP for your site that will set you apart from…
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Crazy Credit Card Fees, EU Calvary is on the way

We help lots of merchants sell on-line. One big problem is the fees charged by the banks for processing credit card transactions. Well not today but in the next few years the EU is going to sort this out and stop the banks milking consumers much the same way Telecom companies did with roaming charges.…
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Keep your landing page simple with PPC marketing in mind.

I was reading my daughter’s favourite book to her yesterday when she came out with this prize piece of advice we could all do with. So I thought I would share it with you all. And here it is: This is an extract from a book called “What the ladybird heard” “Open the gate at…
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Good Content and Google Penguin 2.0!

I won’t pretend to know everything about Google and they way it might look at you, but I do know some of my clients aren’t listening to me. Sick I am of saying that one paragraphy just won’t cut the mustard anymore. And thats just for starters, now don’t be hiding behind your monitors I…
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Optimise my FanPage for Edgerank on Facebook

I decided to look into Edgerank as I have noticed I am not getting a very high reach percentage of fans. I discovered Facebook made it sound really cool by saying their algorithm referred to as EdgeRank is the sum of Edges. Wow I am sure Bono is jealous. Not only that but each edge…
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Effective Website “Call to Action” Techniques

Every good website design should have a call to action, its the next physical step you want your visitor to do. What that “next step” is depends on your marketing objective. Ideally you want to trap an email that you can push out information in a controlled environment. Marketers call this a “conversion optimisation”, meaning…
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Why content is king in your online marketing strategy

I was just explaining the other day about on page seo to a client and realised that I panned off alot of information to the fact that google changes their algorithm that often and is so complicated that its hard to keep up with it all so I decided to create a diagram that explains…
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What to do with customers on Facebook

You have 100’s or if you are lucky 1000’s of fans on your fan page, right all is great, but what does this all mean. Did you know that less than 1% of your fans will like, comment or share something that you’ve posted on your fan page. “Likes” and “fans” will not increase your…
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On-page SEO elements

SEO work you should be doing but don’t Recently a client asked me why they couldn’t be found for a certain keyword, upon visiting their site I found the page they where talking about had only one sentence in it and no keywords, descriptions, page titles or even a page header. I have been designing…
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