Co Monaghan, Ireland
+00353 47 56876
jmcgarry@webworks.ie

Category: Digital Marketing

Social Media Summit Dublin 2016

Social Media Summit Aviva Dublin Review So up we get at the crack of dawn to get the bus to Dublin from Clones for the Social Media Summit not really sure what to expect. I had looked at the line up and to be completely honest I only knew a couple of the names on…
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Go Mobile or Disappear on April 21st

Alert If you get a lot of traffic from people on their mobile devices then this is very important for you. If Google decides that your site is not properly mobile enabled by April 21st 2015 then it will degrade your listing in Google search results  on mobile devices, including tablets. Google has been tweaking…
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Scheduling your blog posts

How to use Google Calendar to organise your blog posts You know I have downloaded that many E-books and spreadsheets on the topic of how to organise yourself to post on your blog. I think I would spend more time implementing them than actually doing the post themselves. That is, until I took a closer look at how to…
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No politicians using Paid ads on Google or Facebook

Its Thursday the 22nd and the European and County Council Elections are tomorrow and I have not seen one paid ad for a candidate on Google or Facebook. The telegraph poles of the country are covered in posters, Vote No. 1 for him and her but nothing on-line. Yes I have seen organic posting on…
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Wondering Why Facebook has paid billions for whatsapp

The  numbers are huge, staggering. Why is Facebook paying 16 Billion for a messaging app. Before I go on I must admit I did not even have it installed on my mobile, wrong side of 40 I suppose :-(. Anyway I now do. I assumed Facebook would want to run ads on it. I do…
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Making Every Business an On-line Business

Monaghan County Enterprise Board are  hosting an E-Commerce Conference on 26th February in the Four Seasons Hotel Monaghan. This is the second time MCEB has put on this conference. I attended last years one and I was more than happy with the quality of the speakers. It was a mix of technical speakers talking about…
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Fix the bleeding neck and following the money

Running a business today is like trying to juggle knives. Sharp ones at that. On top of actually running your business you have people telling you that you need to be using Google Pay Per Click Marketing , Facebook, Linkedin , Twitter & now Pinterest. What the hell is Pinterest ! My business is actually…
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Dare to Succeed Marketing Report

Webworks today released a new report called “Dare to Succeed” . It contains actionable strategies on what to do with the traffic that comes to your site. It will help you Turn site visitors into leads Turn leads into customers & repeat customers Define a USP for your site that will set you apart from…
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Crazy Credit Card Fees, EU Calvary is on the way

We help lots of merchants sell on-line. One big problem is the fees charged by the banks for processing credit card transactions. Well not today but in the next few years the EU is going to sort this out and stop the banks milking consumers much the same way Telecom companies did with roaming charges.…
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Keep your landing page simple with PPC marketing in mind.

I was reading my daughter’s favourite book to her yesterday when she came out with this prize piece of advice we could all do with. So I thought I would share it with you all. And here it is: This is an extract from a book called “What the ladybird heard” “Open the gate at…
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Good Content and Google Penguin 2.0!

I won’t pretend to know everything about Google and they way it might look at you, but I do know some of my clients aren’t listening to me. Sick I am of saying that one paragraphy just won’t cut the mustard anymore. And thats just for starters, now don’t be hiding behind your monitors I…
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Effective Website “Call to Action” Techniques

Every good website design should have a call to action, its the next physical step you want your visitor to do. What that “next step” is depends on your marketing objective. Ideally you want to trap an email that you can push out information in a controlled environment. Marketers call this a “conversion optimisation”, meaning…
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Why content is king in your online marketing strategy

I was just explaining the other day about on page seo to a client and realised that I panned off alot of information to the fact that google changes their algorithm that often and is so complicated that its hard to keep up with it all so I decided to create a diagram that explains…
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On-page SEO elements

SEO work you should be doing but don’t Recently a client asked me why they couldn’t be found for a certain keyword, upon visiting their site I found the page they where talking about had only one sentence in it and no keywords, descriptions, page titles or even a page header. I have been designing…
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