4.6 Billion Euro , now that’s a big number

By John McGarry

Mar 07

Sell more on-line using Google AdwordsBeen at a good few Google events recently. They are mad keen to push their Adwords system and why not, as a Pay Per Click Consultant I know the rewards it can bring to business.

Google has supplied us with some interesting facts about our on-line spend

  • In 2013 we spent 4.6 Billion on-line and they say it will grow to 11.5 Billion by 2018
  • There is 3.7 million of us on-line at the moment & 57% bought on-line last month.
  • 38% use their smart phones on-line to buy and 44% use tablets to purchase on-line
  • Our average spend on-line is €116

Man are we connected in a big way, 78% of us have internet at home and 72% of us use a smart phone.  Apparently 55% of us spend more than 2 hours on-line just at the weekend. Judging by the behaviour of my kids and myself I would say that is an under estimation of the facts.

The figures for smart phones is interesting when combined with Google stating that 86% of searches done on Google using mobile devices have what they call local intent .

All of this means if your in business and you still do not have a clearly thought our internet strategy, one that actually gets worked on and properly resourced then you are possibly been left behind. Ans yes that strategy needs to have a large mobile element to it. By end of this year the mobile element will be the most important part of any plan you devise.


About the Author

Generating quality leads for clients using Facebook , Google & LinnkedIn are John's keys skills. His commitment to staying bang up to date on these platforms and on how to utilize social media means you know any advice you get from John will be the best marketing advice available.