Co Monaghan, Ireland
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jmcgarry@webworks.ie

Category: Facebook

Email the bridge between LinkedIn & Facebook

Email the Bridge between LinkedIn & Facebook and the key to Maximin ROR Often, I have heard people say that LinkedIn is B2B and Facebook is B2C.   On the surface, this may seem self-evident but I do not agree. If business is based on relationships, the relationship between you and your customer or prospect, you…
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The Facebook Pixel and the Power of List Building

Facebook pixel Why is it important ? What is it ? How do we use it ? John McGarry delivering a talk on the Power of List Building and the Facebook Pixel at the Sales and Marketing Summit in the RDS this year. Find out how to get the best bang for your bucks from…
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87% of UK dental websites not setup to harness power of Facebook

A Staggering 87% of UK dental practices are failing to harness the power of Facebook to help grow their practice Not running Facebook Ads is a mistake, not  having the Facebook Pixel installed is an even bigger mistake. In marketing your dental practice Facebook ads are where all the action is but you need to…
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How to check if the Facebook Pixel is installed correctly on your web site

How to check if Facebook Pixel is installed. Make sure you are using the Chrome browser Install the Facebook Pixel Extension on Chrome Once installed look for the new icon on top right of page. This icon will turn blue when a web page loads that has the Facebook pixel installed.  

Turning Customers into Repeat customers using Facebook

We are all looking for new customers and the costs associated with this are rising.  There is more competition on-line for the attention of your new potential customers.  The low hanging fruit is well and truly gone. This makes it even more important for your to make the most out of what you already have,…
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facebook lead ads

Gather leads directly on Facebook Newsfeed – Facebook Game Changer

If generating leads and collecting email addresses is important to you then read on. Up to now I have always advocated targeting people via Facebook but when you get their attention get them off of Facebook and onto your site asap.  Once on your site look to get their email address by use of an…
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Find your starving Crowd using Facebook

Find your starving crowd using Facebook Dan Kennedy (  a man that has made nearly as much money for people on-line  than we have spend bailing out banks !! ) will tell you that 80% of  the success of any sales and marketing campaign is determined by the people you are targeting. Get the target…
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Organic reach – going going gone…

Facebook Organic reach – going going gone… It’s time to pay the Facebook piper For many years while Facebook was building its business it allowed you and me to post things on our Facebook page and these posts where seen by most of our Facebook Fans. Best of all is allowed us to do this…
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Facebook traffic costing you too much ? Check Your Relevance Score

If you are paying too much for the ads you are running on Facebook it could be because Facebook has deemed your ads not relevant or at least  less relevant to the audience you are targeting compared to  other ads people are targeting at the same audience. Basically Facebook understands that you the merchant are…
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All Facebook clicks are equal but some are more equal than others !

When I talk to people about their Facebook marketing I find the following misunderstanding comes up a lot. People run ads to drive traffic to their web site. Facebook reports on the amount of clicks they got from that ad. People judge the success or failure of that ad on the amount of clicks it…
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More content control from Facebook

If you have put time and effort into building up your following on Facebook and post regular content then these recent changes to how you can manage your Facebook posts will be of real interest. Facebook will now let you target a subset of your fans with a post and will also allow you set…
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Larger Facebook side bar ads have arrived

As of June 24th Facebook is starting to roll out larger side bar ads. If you are use the Facebook advertising platform then you need to know the following With the new side bar ads been nearly three times bigger there will only be room for 1 – 2 ads in the side bar. The…
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Miss Doyle – Re-marketing Queen

Mrs Doyle – Re-marketing Queen If you are spending any kind of money on-line or off-line to bring people to your site and you are not using re-marketing then you are leaving money on the table. Re-marketing is not a complicated thing,  it is  based on a  simply idea. In sales ( and many other…
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Increase sales from existing web site traffic using Facebook re-targeting

Most people when looking to increase sales look for more traffic to their site.  They jump from Facebook to Google to LinkedIn and every other potential traffic source searching for more traffic. This can be very expensive and not always profitable. One strategy that is often overlook is Conversion Optimisation. This means getting more from…
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No politicians using Paid ads on Google or Facebook

Its Thursday the 22nd and the European and County Council Elections are tomorrow and I have not seen one paid ad for a candidate on Google or Facebook. The telegraph poles of the country are covered in posters, Vote No. 1 for him and her but nothing on-line. Yes I have seen organic posting on…
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Facebook Image Dimension Cheat Sheet

Images are very important part of how you use Facebook. It can be hard to keep up with the different options on offer and the image dimensions that go with those options. See below for a cheat sheet of the optimal image dimensions  you should use. Please like, share , Google + or even pin…
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Milk your Email List for all it’s worth using Facebook

Facebook allow you to create what it calls Custom Audiences to help you better target your ads.  Here we are going to focus on using email to create a custom audience but you should check out the Custom Audience page on my web site for a list and explanation of the many other options available…
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Wondering Why Facebook has paid billions for whatsapp

The  numbers are huge, staggering. Why is Facebook paying 16 Billion for a messaging app. Before I go on I must admit I did not even have it installed on my mobile, wrong side of 40 I suppose :-(. Anyway I now do. I assumed Facebook would want to run ads on it. I do…
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Optimise my FanPage for Edgerank on Facebook

I decided to look into Edgerank as I have noticed I am not getting a very high reach percentage of fans. I discovered Facebook made it sound really cool by saying their algorithm referred to as EdgeRank is the sum of Edges. Wow I am sure Bono is jealous. Not only that but each edge…
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What to do with customers on Facebook

You have 100’s or if you are lucky 1000’s of fans on your fan page, right all is great, but what does this all mean. Did you know that less than 1% of your fans will like, comment or share something that you’ve posted on your fan page. “Likes” and “fans” will not increase your…
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