On-page SEO elements
SEO work you should be doing but don’t
Recently a client asked me why they couldn’t be found for a certain keyword, upon visiting their site I found the page they where talking about had only one sentence in it and no keywords, descriptions, page titles or even a page header. I have been designing websites for 12 years now and this is not an uncommon occurrence. I know its not easy, as SEO is not everyones’ expertise, even writing pages describing your business can be difficult to some, so that’s the reason I have decided to compile 8 must do’s for on-page search engine optimisation.
- Content: The first thing is content one line just won’t hack it or even a paragraph, it has to be unique interesting and informative 1000 words long is best, Google just loves content. It needs to contain one or two keywords or phrases you want the page to be found for, the general consensus is anywhere from 4 times to 10- times throughout the page. This signals to search engines that the page is actually about the keyword and should show up in search results. Its worth while hiring a copy writer giving them the target keywords to incorporate into the text.
- Put keywords in the page title: Don’t leave the page title blank its prime real-estate to advertise your page. It’s of the most important things that Google and other search engines evaluate to determine what is on a web page. Each page title on your website should be unique. Put your keyword or phrase in the title, and keep it short, it can even contain message. must be under 70 characters with no more than two keywords per page title. The primary keyword should appear first. Each keyword phrase should be separated by pipes (|)
- Put keywords in the page URL : Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page – either the directory structure or the page name itself.
- Page Description:While the page description and keywords are not nearly as important as they used to be, they are still worth doing. The visible part of the description is usually 150 characters, so get your message in there, making it compelling for someone to click through to the page. It should include your target keywords and don’t just cram in keywords for the sake of including them make it look like a conversation.
- The example below the purple line is our page title and the text below the url is the description. this came up under a search for web design.
- Put keywords in Your Header Text : header text, or H1 text, is usually the title of an article at the top of your page. Google puts extra importance on the words in the <H1> text</H1> so make sure your target keyword or phrase is there.
- Images: use Keywords in the alt text of all images used on the page. This should be optimised so that search engines can “read” the image. You can put in a full description here it shouldn’t however include any dashes.
- Anchor text and Links: Keyword in anchor text for internal linking
- Footer: Can contain internal linking of target keywords and a site map link.
I have kept some SEO tricks up my sleeve as this is what keeps us in business and what our clients pay us to do. But if you follow these rules then you should see great improvement in your rankings.
If after doing that your greedy for even higher rankings contact John on 087 6778855 and he can discuss your needs further.