Go Mobile or Disappear on April 21st

By John McGarry

Apr 11

Alert If you get a lot of traffic from people on their mobile devices then this is very important for you.

If Google decides that your site is not properly mobile enabled by April 21st 2015 then it will degrade your listing in Google search results  on mobile devices, including tablets.

Google has been tweaking its algorithms over the last 18 months to favour mobile enabled sites for searches on mobile devices, this is entirely consistent with Google’s need to delivery the best possible results for searchers.  Google wants sites to be easy to navigate & read for users on mobile devices.

It is important to note here that Google will decide if you site is mobile friendly using its own standards. You may have a site that look & operates well on mobile but it may still fail the Google mobile friendly test. You can check out your site at the following url to see if Google regards it as mobile friendly

https://www.google.com/webmasters/tools/mobile-friendly/

Just add the url of the page you want to test and hit return, remember to check all key pages on your site and not just your home page as the results can vary from page to page.

You can chemobile traffic report in Google Analyticsck out how much mobile traffic you are getting now by going to your Google Analytics report , under audiences you will be able to see the break down as show in the image to the left.

Remember to add the total for mobile and tablet to get a full picture of the traffic that will be affected by this change.

As I said earlier you need to check out all the key pages on your site to ensure they are all mobile friendly , just checking the home page is not good enough. If you are unsure what pages on your site are the key pages again Google Analytics come to the rescue.

Google Analtytics pages view checkUnder Behaviours / Site Content / All Pages you can see which pages get the most pages views your site.

This is a good place to start in deciding what pages you need to check to see if they are mobile ready.

This is very important , do take action quickly.

 

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About the Author

Generating quality leads for clients using Facebook , Google & LinnkedIn are John's keys skills. His commitment to staying bang up to date on these platforms and on how to utilize social media means you know any advice you get from John will be the best marketing advice available.

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