You are a smart dentist, you know a good thing when you see it and Fastbraces is a good thing. You can see that for your clients it is potentially much faster, cheaper & easier to maintain solution than other solutions out there.
While offering these advantages to your clients it also helps your practice. Less chair time means a more productive practice for you. The age demographic you can attract with this service is young and so you will have many more opportunities to sell other services to your Fastbraces clients.
In sales and marketing terms, improved life time value. All of this will feed positively & directly into your bottom line. Based on this you have invested considerably in both time and money in the training needed to offer this service.
So why are people not beating down your door looking for more info on this great service ? why are free Fastbraces consultations not flying out the door ?
I am afraid the answer makes sad reading for you.
The following figures will make you wince so I hope you are sitting down. I have been looking into search patterns on Google on how people are searching for braces related services and some figures jumped out at me.
I dug out the figures on Google.co.uk for average monthly searches for the following keywords, this information is valid as of January 2016 so is bang up to date. I have listed below the top 5 for both Invisalign and Fastbraces.
As you can see many many more people are looking for Invisalign as a product by name compared to Fastbraces.
|Invisalign Cost UK||1,900|
|Fastbraces Cost UK||30|
On Facebook you can target ads at people based on certain interests, Invisalign is an interest you can use and according to Facebook in the UK there are 32,000 people interested in Invisalign. Fastbraces does not even register as an interest.
(if you want more specific information on your local area drop me an email at jmcgarry@Webworks.ie and I will get it to you )
The figures clearly show that people out there , the buying public have heard about Invisalign and want to know more. Fastbraces is running a very distant second. Its hardly at the races at all when it comes to the public’s awareness of the different orthodontic solutions available.
As a Fastbraces dentist can you not feel all those possible sales slipping through your fingers?
People can’t seek out something they have never heard of , people will not buy a product or services unless they have been educated about it.
So you job ( if you are willing to accept it ) is to educate people in your target area about Fastbraces.
Before you are a dentist you must become a teacher.
Invisalign know this, they have invested time and money in telling their story and the results are there to be seen.
First things first, you have a great story to tell. The people out there who hate their smile, who keep their mouth shut when in photos or put their hands over their mouth to cover their smile are crying out to hear what you have to say. In some cases literally. In my work with other dentists, I have been amazed by the emotion that is tied up in this.
You can talk to them about
People want to hear this.
And it gets even better, Thanks to on-line channels like Facebook , Google & Instagram and media such as email and video you can get this message to your audience quickly and affordable and in a manner that is easy to consume.
Once you have educated people on the advantages of Fastbraces many will want to buy, give them the information they need to make the right decision and many times that decision will be Fastbraces.
So what are you waiting for, become a teacher and then a much busier dentist.