Facebook is not Google, it is not a keyword search engine. On Google people let you know what they want by searching on a particular keyword or phrase. Your job is to give them what they want as quickly as possible. On Google people are looking to be sold to.
It is key to running a successful Facebook marketing strategy that you understand in the main people on Facebook are not looking to be sold to.
If your aim is to get new customers through Facebook marketing then consider the following approach.
This Facebook marketing strategy will not suit all businesses .
If you sell a product or service that
then Facebook marketing will not be your main driver of business. It will have a role to play just not the biggest one in your marketing mix.
If on the other hand there is added value , engagement & passion involved in what you do or sell then this strategy could be a winner for you.
You are in business for a while and have lots of customers. You know staying in touch is important especially if you want to sell to them again and again.
You may already be using email to keep in touch. Excellent but you can build on that marketing strategy.
Facebook allows you to
This can be a great way of allowing you to get an Ads in front of your existing customers, remind then you are still here and ready to do business. If you have new offers etc again you can get his out to your customers this way.
I have used this strategy very successfully with clients whose Facebook marketing was not really suitable for getting new clients but is very good as helping them keep them.
Check out my video blog post on Email Custom Audiences to see how to set this up in Facebook.