Category Archives for "Google Adwords PPC Marketing"

Jun 16

Google Display Ad Sizes Cheat Sheet

By Maria

Google Display Network Ad image size cheat sheet. The GDN can be a great source of traffic if you use it correctly.  Lots of our Google Pay Per Click clients initially only use Google Search but when we test the Google Display Network they can be amazed by the results. Google updates the image sizes […]

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Apr 15

Is Google promoting PPC at the Expense of SEO

By Maria

If SEO is an important part of your on-line strategy then you need to be aware of some changes that Google has made recently. One of the key inputs into any SEO strategy is to check Google Analytic reports to see what keywords used in organic searches produced sales or conversions for you. For years […]

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Mar 07

4.6 Billion Euro , now that’s a big number

By John McGarry

Been at a good few Google events recently. They are mad keen to push their Adwords system and why not, as a Pay Per Click Consultant I know the rewards it can bring to business. Google has supplied us with some interesting facts about our on-line spend In 2013 we spent 4.6 Billion on-line and […]

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Mar 06

Attended Google Partners Event in Dublin

By John McGarry

  Last Monday I was invited to Dublin to attend Google’s first Partners Program get together.  I was hoping to get some insights into how are going to roll out certain products this year. I was particularly interested in PLA ads for the Republic of Ireland Mobile marketing insights In relation to Product Listing Ads […]

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Oct 02

Closing the Conversion Loop

By Maria

Many of my clients sell nothing on-line, the function of their web site is to get people to call them. I am a great believer in tracking and measuring ROI on marketing spend. For E-commerce sites this is a breeze, the event takes place on the site and we cam track back to the AD […]

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Oct 02

Better Conversion Tracking in Google Adwords.

By Maria

If you are using Google Adwords in any serious way you need to be tracking conversions to know if your campaigns are successful. It would be crazy to spend money on advertising and not try and track activity to see if it was producing new sales , leads or customers. People take their time about […]

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