Been at a good few Google events recently. They are mad keen to push their Adwords system and why not, as a Pay Per Click Consultant I know the rewards it can bring to business.
Google has supplied us with some interesting facts about our on-line spend
Man are we connected in a big way, 78% of us have internet at home and 72% of us use a smart phone. Apparently 55% of us spend more than 2 hours on-line just at the weekend. Judging by the behaviour of my kids and myself I would say that is an under estimation of the facts.
The figures for smart phones is interesting when combined with Google stating that 86% of searches done on Google using mobile devices have what they call local intent .
All of this means if your in business and you still do not have a clearly thought our internet strategy, one that actually gets worked on and properly resourced then you are possibly been left behind. Ans yes that strategy needs to have a large mobile element to it. By end of this year the mobile element will be the most important part of any plan you devise.